Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. So now that consumers’ daily digital lives look like Time Square on steroids, here’s the truth: the overwhelming majority of digital ads that consumers see are not just mediocre—they’re bad.

It’s not necessarily the brands’ fault. They are somewhat restricted with placement and spec restraints. Agencies aren’t all to blame. They’re at the mercy of their clients, and publishers are not entirely responsible. After all, they can only give so much latitude to brands on creative liberties. This is why we built “Ads Best Practices.”

We’ve dissected the various ad components and have provided tips and tricks to ensure your ads are not only captivating to our users, but intriguing enough to drive conversions.

Campaign
It’s exciting to get the green light on starting a campaign but take a moment and think it through before executing. The key points here center around testing, number of creatives and user relevancy. Test, test and test some more. Seriously do it.

Image
We’ve seen this before. The ad campaign is well thought out but the image is completely lost on the audience. Emphasize vibrant colors and simplicity with your images. Quit trying to fit everything under the sun into one image – it will yield minimal to no results.

Title
The title is the text that will make or break the ad. Without a compelling title, the quality of the image and campaign may not matter. Make sure to highlight what makes you better, be broad with messaging in hopes of retargeting in future campaigns and consider snackable, numbered lists. Everyone loves a list. (See Buzzfeed).

CTA
This is your final call to your audience to engage with and click on your ad. Be clear with the action that they are taking, make them feel empowered to click and feel free to create a sense of urgency. Putting time restraints usually helps.

This is important! Focus on the fundamentals—the dos and don’ts of ads.

Download the full infographic here.

Queen.gr always inspires fans to present themselves in strong, healthy and stylish ways. From the hottest fashion trends to the latest fitness routines and to juicy celebrity gossip, their fans are never bored. That’s why we are thrilled to partner with them to build an extension of their booming publication.

Queen.gr leveraged Viber’s business solutions to engage a heavily-active Greek audience with constant entertainment, unique content and contests. Here’s how it worked:

• Queen.gr’s Public Account and Public Chat launched as a destination for followers to receive exclusive fashion content, 1-to-1 messages and Viber-specific promotions.
• Their branded Sticker Pack was a native way to engage existing and new fans while introducing them to their Public Account and Public Chat.
• The bot experience was the catalyst for their concert series contest with the winner receiving tickets to a concert in Paris.

Within three months, Queen.gr was able to use Viber to give existing and new readers a singular destination for everything the publication has to offer plus more.

“We wanted to build a singular destination to meaningfully connect with fans. The technology, tools and active female audience that Viber offers allowed us to quickly and happily call them home,” Panagiotis Bomis, Group Publishing General Manager at DPG.GR told Viber.

During the three-month program, Queen.gr saw tremendous results:

• Public Chat Followers 495K (+330% more followers than Facebook page)
• Bot Subscribers 420K+
• User-to-Bot Messages 320K+
• Sticker Pack Downloads 495K+
• Stickers Shared 8.4M+
• Sticker Virality 15 (Stickers Sent/Downloaded)

Queen.gr delivers entertainment, wellness and life advice to its fans. Creating a digital environment where their audience already spends a considerable amount of time is about as natural as it gets and we’re thrilled to have them as a Viber partner.

See the full success story here.

We are happy to announce that starting May 5th 2018, all paid calls using Viber Out from the USA to Mexico are FREE. That’s how we celebrate Cinco de Mayo!

Viber Out is the popular way for people to make calls to any mobile or landline destinations using Viber app, when the other side doesn’t have an internet connection, smartphone or Viber installed. The service is widely known for its high quality and cheap rates.

Callers from the USA normally have to pay 1.8¢ per minute to a mobile and 1.5¢ per minute when calling a landline in Mexico, depending on their prepaid Viber Out plan. But gone are the days where you have to pay to call Mexico from the USA and deal with renewing your plan or topping up your credit. From Cinco de Mayo, it’s free!

The best thing about it is that there’s absolutely no strings attached – a completely free service without the need for a voucher, a coupon or a code to claim and insert into your account before the call. You can also make calls from Viber for Desktop, giving you another option for make high quality calls at ease and comfort.

The person you are calling to with Viber Out doesn’t need to have Viber downloaded on their phone or even have a smartphone or an internet connection. So, all you need to do is open Viber on your phone and make your regular call to Mexico through Viber Out,  no need for a prepaid plan or credit.

Getting Started: Making Free Calls to Mexico from the USA

If you haven’t already, download Viber to your smartphone from the App Store or Google Play and setup your account. Sync your contacts to your Viber account so you have full access to all your friends’ numbers.

To make a Viber Out call, you have 2 options :

1. Tap “Contacts”, select the contact you wish to call in Mexico and tap “Viber Out Call”
2. Tap “Calls” and use the keypad for typing the phone number in Mexico you wish to call directly for free

The offer of free Viber Out calls applies to destinations in Mexico using Mexico’s international dialing code +52. Read about the offer terms of use.

Spread the word! Invite your friends and family in the USA to Viber for them to enjoy free Viber Out calls to Mexico too.

Whether catching up with a family member, planning a day out with friends or chatting with a brand about their latest product, promotion or support need, Viber offers so many ways to stay connected. We’re always looking at ways to help deepen these conversations and we’re “vlipping out” about our latest Chat Extension with Vlipsy.

For those of you not familiar with Vlipsy, they make it easy to find the perfect clip for any type of conversation. From “LOL” to “I love you” and every emotion in between, there are thousands of carefully curated videos to choose from when words and captions alone just can’t get the job done.

The Vlipsy Chat Extension makes it quite simple to send a vlip. Simply tap the “GIF+” icon and select “Vlipsy” from the menu. You can search and find the perfect video for what you want to say, snag a popular vlip (video clip) from the trending list or choose from playlists like “Weekend Vibes” or “Monday Motivations.”  Tap “send” to share the message into your one-on-one or group conversations, and let Vlipsy say it for you. Features of the Chat Extension include:

• Featured: View the top picks from Vlipsy’s robust video library with new scenes and moments from your favorite TV shows, movies, events and quirky cat videos (yes! Lots and lots of cat videos!). Their featured list is regularly updated with the latest and greatest moments for you to share.
• Trending: Find what’s trending to stay on top of your game in your Viber conversations.
• Search:  Looking for something specific? Explore by actor, quote, character or emotion to see the most popular and perfect vlip to share.
• Playlists: Vlipsy has curated themed playlists, from “BFF” to “Happy Birthday” to celebrate any occasion.

Vlipsy is now a part of our Chat Extension family, which includes YouTube, Spotify, Yelp and GAMEE, and they’re even developing their own branded sticker pack for our users to share. This is just the beginning of what looks to be an exciting and vlipping good time.

To learn more about Chat Extensions and other Viber business solutions check out our media kit.