In previous posts, you learned how to Get Started with Your Very Own Viber Community and received helpful tips on how to Manage, Grow and Engage a Viber Community.

Now that your Community is up and running, you will want to know more about the people in your Community, how engaged they are, and what impact the content shared has had. To do this, get to know Community Insights, Viber’s easy to use Community analytics report.

Learn from Community Insights

Community Insights empower you by offering you a lot of information about your community.

See how many members you have in your Community every day. So, for example, understand how promotional efforts you carried out encouraged new people to join the Community.

Discover the countries your members come from, with a breakdown per day. With better knowledge on where you are growing your Community audience, you can adjust the content in your Community – making it more relevant for members.

Community Insights can teach you about the number of active members in your Community every day – see how many members have posted or liked posts in the Community. Every person who posts in your Community or likes a message is counted only once, so if the report says that there were 5 messages sent and 100 likes, you know that this is 105 different people.

Privacy First on Viber

Viber is, as always, all about the privacy of the people who use the app. It is important to note that Community Insights does not give Community superadmins any personal information about individual members. The information included in Community Insights is a useful tool for understanding the high-level trends in your Community, while guarding the privacy of all members.

Start using Community Insights

Community Insights are available once your Community has 1,000 members. The reports can be easily accessed by superadmins and admins from the Community info screen. Open the Community Insights screen and download the user activity report to find out more about the success of your Community.

Gain insights into your Community today.

Not started a Community yet?

If you haven’t started your Community yet, or it hasn’t reached 1,000 members, check out our other Communities guides:

Get Started with Your Very Own Viber Community
Manage, Grow and Engage a Viber Community

Now that messaging apps have surpassed social networks in size by 20 percent, cheaper data prices, devices, and savvy features are turning messaging platforms into the place where brands are able to develop authentic connections with their audiences.

We’ve rapidly innovated our platform for the benefit of our users and the user experience in part because of our partnership with Mixpanel. Over time, our partnership has contributed to a 15% increase in overall messaging for our one billion users across the globe.

With Mixpanel user insights, we can make product decisions that improve user experience so people spend more time in-app, make and receive more calls, and send and receive more messages, more frequently within the platform.

Mixpanel also helps us understand other KPIs, such as average session length per user or cohorts of users, frequency of messages sent and the time it takes for a user to open the app and send their first message. Over time, these enhancements amount to a promising change to the user experience, especially with our keyboard.

By improving the performance of our platform, we continue to build our offering for brands to reach global and diverse users in an effective and efficient way. Viber gives advertisers the ability to break through the noise that other social platforms can’t offer: connection and authenticity.

What’s important to remember is that global users haven’t just become more engaged on the Viber platform, but so did some of the world’s most influential brands.  From entertainment and CPG to banking and retail, we have proved the thesis that Viber has the critical mass and solutions to drive the impact advertisers were looking for when engaging new target markets.

To read more about our success with Mixpanel check out the news from their point of view.