Coca-Cola’s name speaks for itself. Seriously, who has never had a Coke in their life? For decades, they have done a brilliant job of celebrating life and bringing people together through their product. Well, Viber loves it too and that’s why we’re delighted to help Coca-Cola’s team power their “under-the-cap” sweepstakes.

Coca-Cola leveraged Viber’s business solutions to boost its mobile footprint, interact with consumers and create an integrated digital sweepstakes experience for our massive Bulgarian audience. Here’s the recipe for success:

• A branded Sticker Pack to announce Viber-exclusive under-the-cap program and direct users to the Public Account in a shareable way.
• A Public Account to give access to unique multimedia content.
• A Chatbot that engages followers to participate in the under-the-cap program and encourages them to share the fun with their friends and family.

Within a short time-span, Coca-Cola used their Public Account to distribute redemption codes, create hype and drive conversions.

“Our strong fan base paired with Rakuten Viber’s active Bulgarian audience and captivating product suite made this program an instant success,” said Stefan Radov, Social Media Manager, Coca-Cola

During the three-month program, Coca-Cola saw incredible results:

• 191K+ sticker pack downloads
• 298K+ stickers shared
• 29K+ redeemed under-the-cap codes
• 680K+ user-chatbot interactions
• 184K chatbot subscribers
• 30% conversion rate

Coca-Cola continues to inspire moments of optimism and bliss all over the world. Pairing this legendary brand with Viber’s innovative approach led to an interactive and high-performing experience for Coca-Cola fans.

Check out the success story in its entirety.

Viber recently partnered up with Netlink to make international calls easier than ever before for users.

Our partnerships run the gamut. Working with global brands like FC Barcelona, Glamour and Shakira are very exciting, but so are the relationships with leading technology providers. That’s why we are overjoyed to work with Netlink.

Netlink is one of the largest top-up retail networks in Greece, offering consumers a safe, secure and fast electronic payments network. Consumers aren’t the only ones that trust Netlink—so much so that they also have the confidence of companies like Vodafone and Cosmote.

Safety and security are the backbone of Viber’s technology and user experience, including our Viber Out offering, making this venture with Netlink an obvious one. Viber Out makes reaching anyone, anywhere with ease, quality and for a great price.

Here’s the details for Viber users to know:

• Viber users can now top-up their Viber Out account by paying in cash in over 4,000 Netlink-affiliate retail locations all over Greece
• Consumers will also find a printed Viber sticker in the shops that participate in the program
• By topping-up at one of these stores Viber users can easily receive very low-cost international calls compared to traditional landline phone services

Pairing Viber’s technology with valued and innovative technology like Netlink is something we always aim to do—giving our audience the best experience possible with the most stability and security possible.

Want to learn more about how you can activate Viber Out for your business? Check this out or drop us a note.

Queen.gr always inspires fans to present themselves in strong, healthy and stylish ways. From the hottest fashion trends to the latest fitness routines and to juicy celebrity gossip, their fans are never bored. That’s why we are thrilled to partner with them to build an extension of their booming publication.

Queen.gr leveraged Viber’s business solutions to engage a heavily-active Greek audience with constant entertainment, unique content and contests. Here’s how it worked:

• Queen.gr’s Public Account and Public Chat launched as a destination for followers to receive exclusive fashion content, 1-to-1 messages and Viber-specific promotions.
• Their branded Sticker Pack was a native way to engage existing and new fans while introducing them to their Public Account and Public Chat.
• The bot experience was the catalyst for their concert series contest with the winner receiving tickets to a concert in Paris.

Within three months, Queen.gr was able to use Viber to give existing and new readers a singular destination for everything the publication has to offer plus more.

“We wanted to build a singular destination to meaningfully connect with fans. The technology, tools and active female audience that Viber offers allowed us to quickly and happily call them home,” Panagiotis Bomis, Group Publishing General Manager at DPG.GR told Viber.

During the three-month program, Queen.gr saw tremendous results:

• Public Chat Followers 495K (+330% more followers than Facebook page)
• Bot Subscribers 420K+
• User-to-Bot Messages 320K+
• Sticker Pack Downloads 495K+
• Stickers Shared 8.4M+
• Sticker Virality 15 (Stickers Sent/Downloaded)

Queen.gr delivers entertainment, wellness and life advice to its fans. Creating a digital environment where their audience already spends a considerable amount of time is about as natural as it gets and we’re thrilled to have them as a Viber partner.

See the full success story here.

Whether catching up with a family member, planning a day out with friends or chatting with a brand about their latest product, promotion or support need, Viber offers so many ways to stay connected. We’re always looking at ways to help deepen these conversations and we’re “vlipping out” about our latest Chat Extension with Vlipsy.

For those of you not familiar with Vlipsy, they make it easy to find the perfect clip for any type of conversation. From “LOL” to “I love you” and every emotion in between, there are thousands of carefully curated videos to choose from when words and captions alone just can’t get the job done.

The Vlipsy Chat Extension makes it quite simple to send a vlip. Simply tap the “GIF+” icon and select “Vlipsy” from the menu. You can search and find the perfect video for what you want to say, snag a popular vlip (video clip) from the trending list or choose from playlists like “Weekend Vibes” or “Monday Motivations.”  Tap “send” to share the message into your one-on-one or group conversations, and let Vlipsy say it for you. Features of the Chat Extension include:

• Featured: View the top picks from Vlipsy’s robust video library with new scenes and moments from your favorite TV shows, movies, events and quirky cat videos (yes! Lots and lots of cat videos!). Their featured list is regularly updated with the latest and greatest moments for you to share.
• Trending: Find what’s trending to stay on top of your game in your Viber conversations.
• Search:  Looking for something specific? Explore by actor, quote, character or emotion to see the most popular and perfect vlip to share.
• Playlists: Vlipsy has curated themed playlists, from “BFF” to “Happy Birthday” to celebrate any occasion.

Vlipsy is now a part of our Chat Extension family, which includes YouTube, Spotify, Yelp and GAMEE, and they’re even developing their own branded sticker pack for our users to share. This is just the beginning of what looks to be an exciting and vlipping good time.

To learn more about Chat Extensions and other Viber business solutions check out our media kit.