Coca-Cola’s name speaks for itself. Seriously, who has never had a Coke in their life? For decades, they have done a brilliant job of celebrating life and bringing people together through their product. Well, Viber loves it too and that’s why we’re delighted to help Coca-Cola’s team power their “under-the-cap” sweepstakes.

Coca-Cola leveraged Viber’s business solutions to boost its mobile footprint, interact with consumers and create an integrated digital sweepstakes experience for our massive Bulgarian audience. Here’s the recipe for success:

• A branded Sticker Pack to announce Viber-exclusive under-the-cap program and direct users to the Public Account in a shareable way.
• A Public Account to give access to unique multimedia content.
• A Chatbot that engages followers to participate in the under-the-cap program and encourages them to share the fun with their friends and family.

Within a short time-span, Coca-Cola used their Public Account to distribute redemption codes, create hype and drive conversions.

“Our strong fan base paired with Rakuten Viber’s active Bulgarian audience and captivating product suite made this program an instant success,” said Stefan Radov, Social Media Manager, Coca-Cola

During the three-month program, Coca-Cola saw incredible results:

• 191K+ sticker pack downloads
• 298K+ stickers shared
• 29K+ redeemed under-the-cap codes
• 680K+ user-chatbot interactions
• 184K chatbot subscribers
• 30% conversion rate

Coca-Cola continues to inspire moments of optimism and bliss all over the world. Pairing this legendary brand with Viber’s innovative approach led to an interactive and high-performing experience for Coca-Cola fans.

Check out the success story in its entirety.

Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. So now that consumers’ daily digital lives look like Time Square on steroids, here’s the truth: the overwhelming majority of digital ads that consumers see are not just mediocre—they’re bad.

It’s not necessarily the brands’ fault. They are somewhat restricted with placement and spec restraints. Agencies aren’t all to blame. They’re at the mercy of their clients, and publishers are not entirely responsible. After all, they can only give so much latitude to brands on creative liberties. This is why we built “Ads Best Practices.”

We’ve dissected the various ad components and have provided tips and tricks to ensure your ads are not only captivating to our users, but intriguing enough to drive conversions.

Campaign
It’s exciting to get the green light on starting a campaign but take a moment and think it through before executing. The key points here center around testing, number of creatives and user relevancy. Test, test and test some more. Seriously do it.

Image
We’ve seen this before. The ad campaign is well thought out but the image is completely lost on the audience. Emphasize vibrant colors and simplicity with your images. Quit trying to fit everything under the sun into one image – it will yield minimal to no results.

Title
The title is the text that will make or break the ad. Without a compelling title, the quality of the image and campaign may not matter. Make sure to highlight what makes you better, be broad with messaging in hopes of retargeting in future campaigns and consider snackable, numbered lists. Everyone loves a list. (See Buzzfeed).

CTA
This is your final call to your audience to engage with and click on your ad. Be clear with the action that they are taking, make them feel empowered to click and feel free to create a sense of urgency. Putting time restraints usually helps.

This is important! Focus on the fundamentals—the dos and don’ts of ads.

Download the full infographic here.

Queen.gr always inspires fans to present themselves in strong, healthy and stylish ways. From the hottest fashion trends to the latest fitness routines and to juicy celebrity gossip, their fans are never bored. That’s why we are thrilled to partner with them to build an extension of their booming publication.

Queen.gr leveraged Viber’s business solutions to engage a heavily-active Greek audience with constant entertainment, unique content and contests. Here’s how it worked:

• Queen.gr’s Public Account and Public Chat launched as a destination for followers to receive exclusive fashion content, 1-to-1 messages and Viber-specific promotions.
• Their branded Sticker Pack was a native way to engage existing and new fans while introducing them to their Public Account and Public Chat.
• The bot experience was the catalyst for their concert series contest with the winner receiving tickets to a concert in Paris.

Within three months, Queen.gr was able to use Viber to give existing and new readers a singular destination for everything the publication has to offer plus more.

“We wanted to build a singular destination to meaningfully connect with fans. The technology, tools and active female audience that Viber offers allowed us to quickly and happily call them home,” Panagiotis Bomis, Group Publishing General Manager at DPG.GR told Viber.

During the three-month program, Queen.gr saw tremendous results:

• Public Chat Followers 495K (+330% more followers than Facebook page)
• Bot Subscribers 420K+
• User-to-Bot Messages 320K+
• Sticker Pack Downloads 495K+
• Stickers Shared 8.4M+
• Sticker Virality 15 (Stickers Sent/Downloaded)

Queen.gr delivers entertainment, wellness and life advice to its fans. Creating a digital environment where their audience already spends a considerable amount of time is about as natural as it gets and we’re thrilled to have them as a Viber partner.

See the full success story here.